He added he expects bands and DJs to be interested in the capability. Lavie said opera singer Andrea Bocelli will have a personal app up through Conduit, as well as two NFL players who haven't launched their programs yet. It's not just businesses ambitious individuals are also getting into the app game. There's a reason why major companies are pouring money into building apps-they want to be a permanent fixture on a device you stare at dozens of times a day. Large companies and major brands with money behind them are better off building an app from scratch, since it'll likely be able to take more advantage of the device.

Its simple format means this is a better option for businesses without a lot of technical resources to pursue their own app. It also creates a Web app for Microsoft's Windows Phone and BlackBerry, although the site says native apps were coming soon. Beyond iOS, Android, and Bada, a separate Nokia app is created as well. Lavie said the review process by Conduit may take a few days and getting approval from iTunes and Samsung's Bada may take a few weeks. I'm hoping for more luck the next time around. I added more content from CNET's YouTube page and a contact tab and resubmitted it.

I got a message from a Conduit team member saying my app had insufficient content and suggested I add more categories and images. In my case, the app wasn't ready for primetime. Once the app is ready, an option comes up that allows you to take advantage of this promotion. It can kick back the app if it lacks content or uses copyrighted or offensive material. Yes, Conduit will offer to take your app through the submission process-all while covering your fees-but only after its compliance team deems the app ready. Of course, I care more about getting it into app form, which is where there are complications.

Create your own app